Is your website driving leads for your business?
Real leads that your sales team can close?
Most B2B companies struggle with the strategy of online lead generation through their website. They’re unsure where to begin, or how to begin. But like all companies, they know they need leads — better leads, and more of them.
According to a recent survey of B2B marketers:
“The #1 challenge for B2B companies is generating high quality leads.”
Those leads are getting harder and harder to come by using traditional marketing techniques like print ads and tradeshows. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Marketers at B2B companies are increasingly turning to online means of sales lead generation.
However, where does a B2B marketer begin to navigate the complex world of online lead generation? There are so many buzzwords to learn (inbound, tweet, impressions, convert, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CRO, ESP, UX, etc.).