Building a website and getting it to run can be a very daunting process, especially if you’re trying to make it yourself. These days, it has become easy to build a website. People now do this without any prior knowledge of coding. All you need is the right tools and platforms for you. However, if you can’t do this for fear of doing it wrongly, then it’s best to hire a professional web designer to help you with it. This way, you can have some assurances of what you will get on your website. Professional web designers are also likely to avoid some errors that can kill the site.
Because your website is the business platform that allows you to generate leads, build your brand, and drive conversions, it has to be perfect. Otherwise, this will affect your business. You can make many little mistakes while designing your website to affect your website’s efficiency or effectiveness. Some of these are:
1. Building an non-responsive website
This is a big mistake that’s common to beginners in website design. A responsive website gives the user an excellent viewing experience by responding to its environment. This means that if a user visits your site with a mobile device, the website layout is displayed in a way that is convenient for the mobile user as opposed to desktop users.
Mobile-friendliness is very important to internet users these days because they mostly surf the web with their mobile devices. So, make sure that your website builder allows you to create mobile-responsive designs.
2. Failure to customize the theme
A good thing about the content management system is how it gives free themes right at the user’s fingertips. As a matter of fact, once you purchase a domain and choose a web hosting company, you can select a theme that fits your brand in a few minutes.
However, after picking a theme, it’s right that you customize it to reach the style of your brand. If your brand uses a minimal graphic design, then your theme has to have a similar appearance.
3. Using too many jargons
It’s okay to understand how your industry work, the ins and outs, and the related jargon. What is not okay is to include this jargon in your copywriting or website content. You might have all the industry terminologies in your head, but your website visitors don’t. They’re definitely going to be confused if your content has too many technical jargons and exit your website. The bounce rate will be high on your website, but traffic and conversions will be low.
4. Not paying attention to readability
Your copywriting not only has to be beautiful. It also has to be readable. Many of the available web builders allow you to customize your website to suit you. So, here are some best practices for you:
- Consider your font: some fonts look good on paper but not on a website. Pay attention to these little differences.
- Be consistent with your font-size: small size is ideal, but you can also use a large font for emphasis. If not, don’t repeatedly jump from one font to another.
- Choose contrasting colors: make sure the background image or color contrasts the text.
5. Not optimizing for search engines
The only way that your website can be visible online is with search engine optimization. If you don’t pay attention to SEO, it will be challenging to attract organic traffic to your website. Here are a few strategies to adopt.
- Use the Heading tags to structure your content.
- Write long-form content.
- Add call to action
- Use a long tail keyword
6. Being crazy with popups
Popups are an effective way to get your website visitors to do things. But they are also an effective way to piss off your website visitors. When it pops up on the screen, the visitors tend to pay attention to it, and it’s useful. But if there are too many of them, it’s hard to focus on one, which will likely put them off.
7. Slow server
Nothing discourages a customer more than waiting for too long for a website to load. People don’t have patience these days to wait more than three or four seconds for your website to load. Once your site takes too long to load, they quit it. This will lead to a high bounce rate on your website and will affect your SEO ranking. So, you must make sure that your site loads as quickly as possible.
8. Poor navigation
Visitors will stay on a website for much longer if they can access and navigate your website. If your visitors can’t get what they want on your website right at their fingertips, they will likely move on to another website instead of sticking around yours, trying to look for what they want.
Good website navigation allows people to move through the different parts of your website with ease. Some few things to pay attention to are:
- Use a theme
- Stick to the standards
- Don’t overwhelm your users.
Using an outdated design
When building your website, you must be informed about the latest trends in the web design industry. This will ensure that you don’t create a new website that’s outdated. That’s dead on arrival. You also have to make room for the maintenance of your website and regular updates as well. Some of the reasons for this are:
- It is easier for people to find your website.
- It ensures that your brand relevance is preserved.
- You will rank favorably on Google.
Not including a contact page
Including a contact page on your website is very important, but some sites miss this. It might appear inconsequential, but it is a big deal. This is a grave mistake, but thankfully, it’s avoidable. A contact page makes it possible for your customers or website users to reach out to you. If they’re unable to contact you or find it challenging to navigate your website, they’ll quit it and have lost another traffic. Ensure that your site has a contact page, and make sure that it is at a visible location. Also, make sure it’s up-to-date.